Dena Rutter Design created these original illustrations and typography for the windows at The Asheville Club. The owners were looking for a way to better advertise that they are a daytime coffee shop as well as a bar offering local beer, wine and music at night.
The building sits on a heavily trafficked corner in downtown Asheville so Dena designed an eye catching graphic for the bottom panels and tasteful typography on top to advertise their offerings. These designs were created to pay tribute to the history of the building by pulling in the art deco elements with a new modern twist.
The folks at Henco North did a great job installing and helping select materials that looked great inside and out.
The owners are extremely satisfied with the end result and have said that their sales have increased during the day and night since the addition of window graphics.