NAME & BRAND DESIGN
Blue Ridge RX is a forward-thinking pharmacy that strives to provide excellent healthcare to the community, and makes sure it's easy for people to access it. In 2016, the owners decided to build a new location and rebrand their company. Their goals were to modernize their look and find a new name that wasn't rooted in the region. They hired Dena Rutter Design to facilitate the renaming and spearhead the rebranding process.
Working with their team, we created their name and brand and website, as well as interior and exterior signage, uniforms, and vehicle wraps. Their new brand is fresh, innovative, and distinctly different from the big box competitors.
To this day, I continue to work with them on a regular basis, developing their brand as their business grows.