Dena Rutter Design
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Noble Cider Packaging Design

I worked with Noble Hard Cider to develop a label design system for eight flavors of cider. The labels feature strong typography, bold eye-catching shapes, and witty characters that are not your typical nobles.

By strategizing a bold color palette, geometric layout, and strong typographic treatment these labels were designed to be instantly identifiable and stand together as a cohesive set.

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LABEL & PACKAGING DESIGN

LABEL & PACKAGING DESIGN

Noble Cider is focused on making amazing cider and nurturing the community around it. From the beginning of our relationship, it was clear they wanted to be distinctly different than other ciders on the shelf. I set out to design packaging that was just that.

I strategized a design system and created brand consistent packaging for eight flavors of cider, carrying cases, and shipping boxes. The labels feature strong typography, a bold geometric layout, and witty characters illustrated by Saro Lynch.