Dena Rutter Design
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Website Design and Brand Design for Equinox

Branding design and website design for Asheville Design Firm Equinox Environmental

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BRAND & WEBSITE DESIGN

BRAND & WEBSITE DESIGN

Equinox is a design and planning consulting firm located in Asheville. Working with their leadership team we designed a new look for the company that elevated their brand, helping expand their reach to larger clients.

Not only does the new website showcases the logo design, it greatly improves the visitors' experience on all devices. Working with content strategist Anna Laman the site was streamlined and new copy was created to define their brand voice. Developer Jason Johnson, of FullSteam Labs, headed the development of this custom WordPress theme. The site features a new portfolio, blog and an intuitive content management system that has allowed Equinox to update their projects and team page on a regular basis.

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BOOKLET DESIGN

BOOKLET DESIGN

Following the website and logo design, Dena Rutter Design was hired to create a promotional booklet that could be used as a leave behind and mailed to potential clients. 

In collaboration with Anna Laman, a unique narrative was created for this brochure that communicated the organizations values and mission. Working with photographer Bren Dendy, I provided art direction for capturing vibrant images to support the narrative.

The outcome? A stunning 12 page booklet that differentiates Equinox amongst their competitors as a highly skilled, knowledgable, and environmentally concience company.